Increasing landing page conversion rate by 300%
Case Study
Introduction
The purpose of this case study is to outline the steps taken to increase the landing page conversion rate of a project website by 300%. The project website is a software as a service (SaaS) platform that provides a web-based project management solution for businesses of all sizes.
The website's landing page was underperforming, and the goal of this project was to increase the number of conversions through a redesign of the landing page.
Research
The first step in the project was to conduct research to identify the issues with the current landing page. The team analyzed the website's analytics data to identify patterns in user behavior, such as where users were dropping off and how long they were spending on the page. The team also conducted a survey of users to gather feedback on their experience with the landing page.
The research revealed that the landing page had several issues. The page was cluttered with too much information, which made it difficult for users to focus on the key features of the product. The messaging was not clear, and users were confused about what the product offered. The page also lacked social proof and trust indicators, which made it difficult for users to trust the platform.
Ultra clean interface
The app has a simple and intuitive interface that allows users to quickly navigate through the app and find the products they need.
Ultra clean interface
The app has a simple and intuitive interface that allows users to quickly navigate through the app and find the products they need.
